The founder and Chief Engineer of Rolls-Royce Phantom New Motor Cars gave us these words almost a century ago, but they remain as valid today as they were then.The new Rolls-Royce Phantom is the result of an intense four year design and engineering programme that has not only produced a new motor car, but also established a manufacturing plant and a new company. In creating the company, motor car and plant, perfection has been the goal.
he Phantom has authentic Rolls-Royce Phantom New design proportions combined with 21st century engineering integrity. Exterior authenticity embraces a long bonnet and wheelbase, short front and long rear overhangs, a strong C-post and discreet rear window.
The new Rolls-Royce Phantom has generous interior dimensions and a prominent seating position for comfort and authority. Adopting a fundamental rather than an incremental approach to designing a new motor car, the Rolls-Royce Phantom benefits from the application of leading edge technology, most notably in its aluminum space frame structure. Central to the design has been the concept of relaxed control over the motor car. The huge wheels and tires have been specially developed for the Rolls-Royce Phantom: it is the first car in the world to feature the advanced PAX run-flat tire system as standard.
Rolls-Royce Phantom New supremacy is the reward of superlative design and meticulous care in manufacture. Its secret lies in the proved excellence of the Rolls-Royce productions in Durability, Trustworthiness, Economy, Speed, Silence and Comfort. Rolls-Royce sales brochure, 1928
With a Rolls-Royce, superlatives are found in the details. Engineers at Rolls-Royce quickly coined waftability to encapsulate that sensation.
Tony Gott, chairman and chief executive of "Rolls-Royce Motor Cars", says: "For nearly 100 years,Rolls-Royce Phantom New has been the icon of motor engineering and design. "The new Rolls-Royce Phantom is, we believe, entirely in keeping with that long and illustrious heritage yet is totally contemporary in its design and technology.
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