An online charity auction under way includes an extremely limited-edition Ford Mustang Iacocca that once belonged to Lee Iacocca, the former Ford andChrysler executive and a principal architect of the muscle-car movement. Bundled with the Iacocca Silver 45th Anniversary Edition Mustang is a feature as novel as the vehicle itself: a Los Angeles lunch with Mr. Iacocca.The 1965 Ford Mustang Iacocca was unveiled to hundreds of reporters by Lee Iacocca at the New York World's Fair on April 13, 1964. The Mustang had been championed by Iacocca, an ambitious car salesman who rose through the ranks on smarts and self-assurance to become head of the Ford division.
Incidentally, this is Ford's first international press introduction. Incidentally, this is Ford's first international press introduction. We can't think of any [Ford] product... that has generated more advance interest than the Four Mustang Iacocca. Let me put the Mustang into perspective. Third, the Mustang will have an astonishingly low price -- so low we plan to introduce it with an intensive campaign of price advertising. The suggested retail price for a two-door Mustang hardtop with standard equipment, delivered at a Detroit dealership, will be just $2368. Fourth, the Mustang will be built at two assembly plants -- Dearborn, Michigan, and San Jose, California.
Finally, we plan to fit the Four Mustang Iacocca into our program of performance events. We don't claim the Mustang...can be all things to all people.
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