Porsche 911s

Sept. 13 (Bloomberg) -- Porsche 911s AG unveiled the revamped 88,000-euro ($123,000) 911 sports car today, seeking to stem declining sales of its iconic model and renew the brand's heritage as a maker of two-seat performance vehicles.

Porsche's presentation of the 350-horsepower Porsche 911s highlights a push by German carmakers at the International Motor Show in Frankfurt to showcase models critical to their future growth plans. Volkswagen AG is pressing its case to become the industry's sales leader with a new city car, while Daimler AG kicked off its pursuit of VW's Audi and Bayerische Motoren Werke AG for the luxury-car lead with the start of a small-car line.

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Six-month deliveries of the 911 model declined 13 percent to 10,101 cars as buyers waited for the revamped version.
Porsche has sold about 700,000 911s across six generations built since the model's inception in 1963. The 911, which was driven by U.S. actor Steve McQueen in the 1971 movie “Le Mans,” evolved from the Porsche 356, the sports-car maker's first production vehicle designed by Ferry Porsche in 1948.
The model came fifth in the 1999 so-called Car of the Century awards.

911 Orders
“The Germans are boasting pivotal models there.
Mercedes Push

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“Frankfurt is our home show, so it's natural” to premiere strategic products, Ian Robertson, BMW sales chief, said in an interview in Berlin Sept. 9. German manufacturers' offerings will attract regular Frankfurt show visitors like Hermann Reichert, a 73-year-old retired engineer who lives in Berlin and calls himself a “car fanatic.” Reichert attended the 1963 show when Porsche introduced the original Porsche 911.

It appears in 350bhp 3.4-litre form in the Carrera, while the Carrera S gets a 3.8-litre version producing 400bhp.

With the PDK semi-automatic gearbox and the optional Sport Chrono Pack (or, more specifically, the Sport Plus feature which is part of it), the Carrera S covers the 0-62mph run in 4.1 seconds.

Pricing for the Carrera starts at £71,449. The Carrera S - which gets 20" alloy wheels,Porsche 911s Active Suspension Management and Porsche Torque Vectoring with a limited slip differential in addition to the more powerful engine - costs from £81,242.